1. I was mostly surprised that there was a whole section focusing on the Internet. We all know that it is important in today's society, so I was surprised that they spent that amount of time on the subject.
2. The part I found confusing was the section on marketing philosophy. I wasn't quite sure what the author was meaning, as they weren't very clear.
3. The first question I would ask is, "How important is knowing the financial ratio to the success of a business?" I wonder how the author feels about the importance of this concept, as I think it would be very important.
The second question I would ask is, "when it is good to do market research?" The author discusses what types of marketing to do, but not when they are useful.
4. There was nothing that I found that I didn't agree with the author on.
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