1. I was surprised that people in the 60's were already relying a lot on advertising and the emotional attachment of objects rather than their functionality.
2. I was confused by why senior management wouldn't jump on board if they have the scientific data to back up segmentation.
3. I would first ask the author what sample size most marketing companies use when they develop new products based on segmentation.
The next question would be how often a company should do research like this.
4. I did not disagree with anything the author said or think that they were wrong.
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