1. The most surprising thing that I saw was the profitability chart. I was surprised to see that soft drinks are second in profitability behind security brokers and dealers. Although, I can understand that coming from the fact that almost every house from my experience has soda.
2. I would've liked more explanation on the 5 forces that shape competition industry chart as well as the return on investment chart. I was confused by what company they were talking about and what the 5 forces chart meant.
3. I would ask the author to explain the charts in more detail and how can one better watch out for indirect substitutes?
4.I did not disagree with anything they said.
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